From November 25th to 27th, 2022, Pirelli will appear at the 7th Italian Design Icons Shanghai Exhibition. This year marks the 150th anniversary of Pirelli's birth. At the Italian Brand Design Exhibition, Pirelli traced back the extraordinary journey of the brand since its establishment with the exhibition "150 Years of Passion and Innovation History". The world's leading innovative technology and a whole series of family products built according to the tailor-made strategy were presented on site one by one. The world's first FSC forest certified tire also debuted in China for the first time, reflecting Pirelli's relentless pursuit of sustainable development. The theme of this year's Italian Brand Design Exhibition is "Regeneration: Creating a Sustainable and Beautiful Future with Design and New Technology". The three-day exhibition attracted many internationally renowned Italian brands including Pirelli, highlighting the excellence of Italian design. , advanced technology that keeps pace with the times and a bright vision for a sustainable future.

Giuliano Menassi, CEO of Pirelli Asia Pacific, said: "Pirelli's development process is a timeless history of brand innovation. This year marks the 150th anniversary of the brand's birth. Pirelli will bring the '150 Years of Passion and Innovation History' exhibition to Italian brand design. It is hoped that through this theme exhibition, the glorious history of Pirelli will be shared with many audiences who love Italian culture and design, and the development concept of the Pirelli brand focusing on the present and looking forward to the future will be displayed.”

About Pirelli Founded in Milan, Italy in 1872, Pirelli is the world's leading tire manufacturer and connected service provider, and the only company focused on the consumer tire market, uniquely positioned in the high-value tire market and characterized by high technology. Pirelli has set up 18 factories in 12 countries around the world, with more than 16,500 sales points in more than 160 countries.