New tyres come with an embedded yellow strip that becomes visible as the tyre treads wear out.

Having tyres with proper treads plays a major part in road safety with the treads designed to help tyres find traction on a multitude of surfaces and driving conditions. The question that arises though is how you know when your treads are too worn out. While most tyres do come with wear indicators – tiny elevations within the longitudinal grooves of the tyres – CEAT has come out with another solution with its new Color Tread Wear Indicator tyres.

“Consumer insight studies revealed that most of the users are not aware of when to change the tyres. Driving worn out tyres could be unsafe for them and everyone 

around on the roads. We have come up with an innovative product with Colour Tread Wear Indicator technology with an aim to make our customers aware of the time to change tyres for safety,'' said Ankur Kumar, Chief Marketing Officer, CEAT Tyres Ltd.

The new Color Tread Wear tyres feature a yellow strip embedded within the tyres that becomes visible as the treads wear out suggesting that the tyres are due for a replacement. The strip is not visible on new tyres.