After the epidemic, what changes will be brought to the tire industry?

Release Time :2022-03-18

1.Accelerate the reshuffle of the tire industry

 

The epidemic has accelerated the reshuffle of the tire industry. Which tire companies will be quickly washed out?

 

First: a low-profit tire enterprise; the fundamental of the enterprise is to make a profit, and there is no way to survive without profit;

 

Second: tire companies with vicious competition; in the development history of the company, no company has become great by relying on vicious competition;

 

Third: tire companies that rely on bank loans to survive; bank loans are a good thing, but if they become dependent on bank loans, it must be a disaster, and they will be eliminated first;

 

Fourth: Shanzhai tires, no core technology; no core technology and products will eventually be eliminated by the industry, copycat imitation can only be done for a while, and eventually return to independent innovation and research and development;

 

 2.Accelerate the transition from offline to online

 

First: the transformation of sales from offline to online; the traditional sales tools such as through and WeChat, and ultimately the entire pre-sale, in-sale and after-sale should be implemented online in the system;

 

Second: The transformation of customer acquisition from offline to online; before, it was still relying on salesmen to sweep the streets in each area to acquire customers, but it must be transformed into acquiring customers through Internet thinking;

 

Third: the transformation of communication from offline to online; from fragmented and disordered to systematic and systematic communication, so that after communication, it can be queried, shared, tracked, etc.;

 

Fourth: The office has changed from offline to online; there are still many tire companies signing paper manuscripts layer by layer, which has been transformed into an information-based office and a paperless office;

 

3.Accelerate market regulation

 

The accelerated reshuffle of the tire industry is good news for the tire industry. After thereshuffle, the tire industry will become more standardized and orderly;

 

4.Establish emergency measures mechanism

 

In response to such a serious epidemic, I believe that many tire people encountered it for the first time and were a little caught off guard. Therefore, an emergency measures mechanism should be established after this incident, and there are relatively emergency measures for emergencies;

 

For example, the Coca-Cola Company has to deliver Coca-Cola's purified water to the disaster site within 24 hours when a large-scale disaster occurs in the world. This is an emergency measure;

 

After the SARS outbreak of Michelin tires in 2003, Michelin immediately set up a SARS project team, responsible for the implementation of preventive measures, the collection of government regulations and the latest epidemic situation, contacting local health agencies and the group doctors in the French headquarters to master and promote medical knowledge. , meeting on time at 5:00 p.m. every day; Michelin Tire is also the first tire company in the tire industry to donate to this epidemic;

 

5.live

 

Every sudden event will always bring changes to the industry. As a tire company, can we find opportunities in the subtle process and act quickly?

 

The reshuffle of the tire industry is inevitable, and the epidemic is the catalyst that will accelerate the reshuffle; tire companies with low profits, vicious competition, and wanton credit are the first to be washed out by the tire industry;

 

"Survival" is the highest tenet of tire companies, and only surviving companies are qualified to write history;